Manuscript Title:

CONSUMER PURCHASE BEHAVIOUR ON AIR CONDITIONER – A STUDY IN VANIYAMBADI TALUK TIRUPATTUR DISTRICT TAMILNADU

Author:

N. MD. FAIYAZ AHMED, Dr. A. KHALEELUR RAHMAN, Dr. K. THOUFEEQ AHMED, SAPTARSHI MUKHERJEE

DOI Number:

DOI:10.5281/zenodo.8255563

Published : 2023-08-10

About the author(s)

1. N. MD. FAIYAZ AHMED - Ph.D Research Scholar, Commerce (PT), PG & Research, Department of Commerce, Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli.
2. Dr. A. KHALEELUR RAHMAN - Associate Professor and Head, PG & Research, Department of Commerce, Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli..
3. Dr. K. THOUFEEQ AHMED - Assistant Professor, School of Commerce, Presidency University, Bangalore.
4. SAPTARSHI MUKHERJEE - Assistant Professor, School of Commerce, Presidency University, Bangalore.

Full Text : PDF

Abstract

Consumer Buying Behavior refers to consumers' actions taken (both on and offline) before buying a product or service. This process may include consulting search engines, engaging with social media posts, or various other actions. It is valuable for businesses to understand this process because it helps companies better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. In this study, a research investigation was carried out to determine consumer purchase behavior towards purchasing Air conditioners in Vaniyambadi Taluk. Totally 200 consumers were selected from Vaniyambadi Taluk. The deliberate Sampling Method was adopted all through the research.


Keywords

Consumer Behaviour, Air Conditioner, Impact of consumer behavior