Manuscript Title:

IMPACT OF BLOCKCHAIN TECHNOLOGY ON CONSUMER TRUST IN DIGITAL MARKETING

Author:

Dr. RAJKUMAR SHIVAJIRAO SARODE, ABHIJIT A. KALE, PRIYANKA G. BENDRE, Dr. UJWALA SURYAWANSHI, Dr. GUND GORAKSHANATH TUKARAM, ANIL PANDURANG GAIKWAD

DOI Number:

DOI:10.5281/zenodo.10489034

Published : 2024-01-10

About the author(s)

1. Dr. RAJKUMAR SHIVAJIRAO SARODE - Assistant professor, MCA Department, Dr. VVPF s Institute of Business Management and Rural Development Ahmednagar.
2. ABHIJIT A. KALE - Assistant Professor, VPMs B. N. Bandodkar College of Science (Autonomous), Chendani, Thane (West).
3. PRIYANKA G. BENDRE - Assistant professor, Computer Science and Engineering, Rajarambapu Institute of Technology, Rrajaramnagar Islampur.
4. Dr. UJWALA SURYAWANSHI - Assistant professor, Computer Science Department, Rajarshi Shahu Mahavidyalaya (Autonomous), Latur.
5. Dr. GUND GORAKSHANATH TUKARAM - Associate Professor, MBA Department, ATESs Technical Campus Akole.
6. ANIL PANDURANG GAIKWAD - Assistant Professor, MCA Department, JSPMs Jayawantrao Sawant College of Engineering, Pune.

Full Text : PDF

Abstract

The presentation of countless kinds of digital platforms for enhancing the reach of a company can intensify the separation of a business not only in the inherent country but also in a foreign country. Aggravation of the top customer's deal is the first factor for the growth of the trust of the customers in the DM. Division of satisfactory and encouraging feedback to the customer about a business is the second factor of the BCT. The primary quantitative technique has been cast in the schoolwork and the composed data from the primary foundations are studied by the SPSS software. 55 responses were taken and 10 inquiries were used in the survey. The purpose of the values of the factors shows that Blockchain knowledge is one of the most actual. Directing and personalizing the creative methods have measured the data to authorize the user-controlled methods which are solely functional. Countless technical methods and tools are helpful for the growth of the privacy and security of the various landscapes of the DM that enhance the trust among the people on the DM.
 


Keywords

Blockchain Technology, Digital Marketing, Foreign Country, Social Media