1. HOANG THANH TUNG - PhD, Associate Professor, University of Labour and Social Affairs.
2. NGUYEN THI VAN ANH - PhD, University of Labour and Social Affairs.
3. VU THI LE GIANG - MA, Dai Nam University.
4. MAI ANH VU - PhD, Thanh Hoa University of Culture, Sports and Tourism.
Objective: This research aims to identify and evaluate factors affecting employee-enterprise engagement at commercial enterprises in Hanoi. Theoretical Framework: Inheriting and selecting several theoretical bases and researching factor scales of previous studies such as Porter et al. (1974), and Schaufeli et al. (2002) with adjustments to suit the research objectives, specific characteristics of commercial enterprises Method: The methodology was designed based on a combination of factors measuring the level of willingness of employees to stick with the enterprises. The factors included in the research are “employees’ income," “working environment and conditions," "relationships," “job performance evaluation," and “training and advancement opportunities.” The research subjects are employees and grassroots managers working at some commercial enterprises that have headquarters and business operations in Hanoi. The research team conducted a survey, collected 237 people's opinions, and used the analysis software SMARTPLS to analyze the data received. Results and Discussion: The results have shown that all 5 factors affected employee engagement with enterprises, but they were concerned at different levels. Research Implications: Analyzing and evaluating these factors can suggest effective solutions to address resignation and job abandonment. Value: The study have proposed five feasible solutions related to the influencing factors so that businesses can increase employee engagement with the business.
Engagement; Satisfaction; Factors; Satisfied; Employees; Enterprises; Commercial.