Manuscript Title:

EXPLORING THE ROLE OF INFORMATION QUALITY- FARMER’S PERSPECTIVE ON THE E-GOVERNANCE PORTAL IN AGRICULTURE SECTOR

Author:

SHEEDHAL K REJI, Dr. MOULYA B, Dr. P S RAJESWARI

DOI Number:

DOI:10.5281/zenodo.14620509

Published : 2025-01-10

About the author(s)

1. SHEEDHAL K REJI - Research Scholar, Department of Visual Communication, Amrita School of Arts and Sciences, Mysuru Campus, Amrita Vishwa Vidyapeetham, India.
2. Dr. MOULYA B - Assistant Professor (SG), Department of Visual Communication, Amrita School of Arts and Sciences, Mysuru Campus, Amrita Vishwa Vidyapeetham, India.
3. Dr. P S RAJESWARI - Associate Professor, College of Management, SRM Institute of Science and Technology, Chennai.

Full Text : PDF

Abstract

 The agricultural sector in India serves as a vital revenue source for rural communities, with approximately 82% of the population engaged in farming. Despite its importance, the sector faces challenges due to insufficient technical inputs. This research examines the role of e-governance and its technological contributions to the agricultural sector, focusing on factors influencing farmers' intention to use technology in Kerala. By extending the Traditional Technology Acceptance Model (TAM) with the external variable Information Quality (IQ), the study measures farmers' satisfaction with the e-governance portal. A survey was conducted with 401 farmers, and the collected data were analyzed using Structural Equation Modelling (SEM). The findings indicate that Information Quality positively affects Perceived Ease of Use (PEU), Perceived Usefulness (PU), and Attitude (ATT) among farmers. The results show significant relationships between PEU and PU (path coefficient = 0.285), PEU and Behavioral Intention (BI) (path coefficient = 0.060), PU and ATT (path coefficient = 0.472), PU and BI (path coefficient = 0.322), and ATT and BI (path coefficient = 0.528). Additionally, IQ shows significant positive effects on PEU (path coefficient = 0.692), PU (path coefficient = 0.630), and ATT (path coefficient = 0.475). These findings highlight the importance of providing high-quality, relevant, and timely information to farmers through e-governance portals to enhance their ease of use, perceived usefulness, and positive attitudes towards technology adoption. The study offers policy implications and recommendations for improving the effectiveness of e-governance initiatives in the agricultural sector


Keywords

Information Quality (IQ), E-Governance, Agriculture Sector, Technology Acceptance Model (TAM), Rural Communities, Digital Literacy, Technology Adoption