This paper explores the application of the Business Model Canvas (BMC) to Baso Aci Akang, a small and medium-sized enterprise (SME) in the Indonesian culinary sector, to illustrate the strategic benefits and insights this tool can provide in enhancing business operations and competitive positioning. Through a detailed analysis of Baso Aci Akang’s application of the BMC, the study demonstrates how each of the nine components—Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure—can be optimized to align more closely with market demands and consumer preferences. The findings reveal that Baso Aci Akang’s focus on digital engagement and customer-centric strategies has significantly enhanced its market presence and operational efficiency. The paper discusses the implications of these strategies for other SMEs in the culinary sector, emphasizing the importance of digital marketing, customer relationship management, and continuous innovation. It also suggests that integrating sustainability practices into the business model can further enhance competitive advantage. Future research directions are proposed, highlighting the need for cross-cultural studies on the BMC’s adaptability, the impact of emerging technologies, and the integration of sustainability practices within SME business models. This study contributes to the literature on strategic management and business model innovation, offering practical insights and a framework that other SMEs can adapt for their contexts, ensuring resilience and growth in a dynamic market environment.