Indonesia's export sector has undergone a significant evolution, as reflected in the growth that continues to increase yearly. This increase was driven by the performance of MSMEs, the backbone of the Indonesian economy, because of their large number and even distribution throughout the country. However, there are gaps in technology adoption and implementation of practices at the operational level for MSMEs. This is exacerbated by a low understanding of what motivates MSME owners to develop structured and effective business plans. This study aims to investigate the impact of local potential-based export cloud market platforms on business performance, technology adoption, and MSME marketing orientation by considering the role of innovative training as a moderation variable. Data was obtained from a survey of 100 MSMEs in Indonesia. The analysis results show that the export cloud market platform based on local potential significantly influences business performance, technology adoption, and MSME marketing orientation. In addition, innovative training was also found to mediate the relationship between the platform and these variables. The practical implication of this research is the need to develop innovative training programs focused on supporting MSMEs in utilizing technology platforms effectively to improve business performance and adaptation to digital market trends. This research enriches understanding of how MSMEs can utilize the export cloud market platform for business growth and sustainability.