How the AI is redefining retail customer Service-Artificial intelligence, or AI, is slowly becoming a part of our daily lives. Siri and Alexa are now household names, and their users have grown accustomed to how easy they make it to access information. And while these types of virtual assistants are primarily for personal use, AI also presents huge opportunities for businesses, particularly for customer service. Some companies are already using AI to provide better, more efficient service, and this technology will likely play an increasingly significant role over the next few years. Artificial intelligence is still a relatively new concept for most businesses, but interest has increased dramatically over the past few years and shows no sign of slowing down. At this point, that interest has mostly been centered on marketing — and has proven to be a valuable addition for many of the companies who’ve added it to their strategies. In fact, 80% of marketing executives believe that AI technology will revolutionize the marketing industry by 2020. Automation already plays a role in many companies’ customer service processes, and many on the forefront of adopting new forms of technology are also incorporating AI. This shift has the potential to help all types of businesses better serve their customers but holds a few unique advantages for those within the retail industry.