1. SUBBARAJU ALLURI - Part time Research Scholar, Department of Commerce and Management Studies, Andhra University,
Visakhapatnam, Andhra Pradesh, India.
2. P. VENKATESWARLU - Professor, Chairman, PG Board of Studies, Department of Commerce and Management Studies, Andhra
University, Visakhapatnam, Andhra Pradesh, India.
Godavari is the second-longest river, containing huge river basin, stood first in India by culturally in rich heterogeneous inhabitants. The universe of the study is the end flowing area of 220 kilometers from ‘Eastern Ghats to Bay of Bengal’ covering two regions with in the Andhra Pradesh. The present study is focused on temple, eco and rural areas of tourism in the Godavari river region places. Estimated annual tourist population is six lakhs and the aggregate sample size is 60. The interview schedule was used as an instrument for the collection of data during the field survey. The present study includes a collection of primary data. The summary of the result is tourism expenditure depends on the monthly family income. However, lower income families spend less while higher income families spend more on tourism. As household income increases, the expenditure on tourism also increases to a greater extent.
River Tourism, Tourist Destination, Tourism Expenditure, Category of Tourists.