Barito Kuala Regency, as a long-established regional entity, certainly has a variety of intellectual property produced by the community and the local government that needs protection. One is a product made from the development of tourism villages that Barito Kuala Regency is intensifying. Public policy on intellectual property management in Barito Kuala Regency is essential, in addition to protection issues related to independence, which is the hope if intellectual property management is carried out correctly. This article examines the intellectual property management policy resulting from developing wetland-based tourism villages in Barito Regency, Kuala Kalimantan, South Kalimantan. Some of the problems studied are how the potential of intellectual property products results from the development of wetland-based tourism villages in Barito Kuala Regency and the urgency of regulation regarding intellectual property management in Barito Kuala Regency in the form of regional legal products. This is normative legal research supported by empirical data from interviews with relevant stakeholders, especially the Regional Government of Barito Kuala Regency. This study concludes that Barito Kuala Regency has enormous potential related to protecting and managing intellectual property rights. Barito Kuala Regency still needs to have a regional legal product in the form of a regional regulation, which regulates explicitly the facilities and management of intellectual property in the region based on the authority stipulated in the provisions of laws and regulations.