As global environmental concerns continue to rise, the significance of eco-labelling and certification symbols in green marketing becomes increasingly evident. This empirical study explores the impact of certification symbols and eco-labelling on consumers' product choices in the context of green marketing within the dynamic and diverse market of India. The research is driven by the need to better understand the factors that influence consumers&; decisions when choosing eco-friendly products. Through a combination of surveys and data analysis, this study investigates the influence of certification symbols and eco-labelling on consumer preferences in India. It hypothesizes that products bearing eco-labels and prominent certification symbols are more likely to be favoured by Indian consumers who are increasingly conscious of environmental sustainability. Factors such as cultural and regional variations, consumer awareness, and the prominence of other decision-making factors like price and quality will be considered in the analysis. This study aims to provide a comprehensive understanding of how certification symbols and eco-labelling play a pivotal role in guiding consumer choices in a diverse and environmentally conscious market like India. The findings from this research can have significant implications for businesses, policymakers, and marketers aiming to promote sustainable products in India. Additionally, the study contributes to the broader body of knowledge on green marketing and consumer behavior, offering insights into strategies that can be employed to encourage sustainable consumption in emerging markets like India.