1. AUDEH ALLEIMOUN - University Malaysia Terengganu. Al-Hussein Bin Talal University.
2. MOHAMAD ROSNI OTHMAN - University Malaysia Terengganu, Malaysia. Faculty of Maritime Studies, Malaysia. Malaysian Maritime
Logistic and Transport Centre, University Malaysia Terengganu.
3. MOHAMAD SAIFUL IZWAAN - University Malaysia Terengganu, Malaysia. Faculty of Maritime Studies, Malaysia. Malaysian Maritime
Logistic and Transport Centre, University Malaysia Terengganu.
In today's hypercompetitive business environment, to be competitive in continuously and rapidly changing markets, organizations must maximize their flexibility and capabilities. In order for organizations to survive and thrive in today's markets, they must embrace effective methods and practices Recreating their markets and identifying new opportunities is key to their success. This research contributes to the growing body of literature on Identifying crucial factors determining organizational performance. In this study, key research findings are synthesized in business intelligence, entrepreneurial orientation, a conceptual model is proposed that depicts Organizational performance can be enhanced by focusing on these factors in today's turbulent business environment. It attempts to in order to gain a better understanding of the potential mediating role of the aforementioned fields; we need to synthesize the knowledge of the aforementioned fields Learning within an organization.
Entrepreneurial Orientation, Business Intelligence, Organizational Performance, Universities.