1. FARHANA JESMIN - Lecturer, Department of Business Administration, Bangladesh Army International University of Science and
Technology, Cumilla.
2. MOHAMMAD SHARIFUL ISLAM - Assistant Professor, Department of Business Administration, Bangladesh Army International University of
Science and Technology, Cumilla.
3. A.K.M MONIRUZZAMAN - Professor, Department of Management Studies, Jagannath University, Dhaka.
Customer is the key stimuli of agile business environment. Due to cutthroat competition, this has become a compulsion for service-oriented businesses to retain supreme level of satisfaction. While many previous studies unveiled unidimensional service quality and customer satisfaction, the present research has attempted to discover the role of perceived service quality, electronic, Electronic human resources management(Electronic HRM), and extra-role performance in a three-tier association with customer satisfaction under the lens of satisfaction-motivation theories. In order to attain the objective, the judgmental purposive sampling technique was applied to select 350 responses from 25 private commercial banks. The study employed a Likert 5-point scale and adapted measurement drivers from previous studies. The studies found that perceived service quality and extra-role performance significantly impact customer satisfaction and electronic HRM usage has no influence. Theoretical contributions and management applications of the findings are examined further. The study's findings will be a vital tool for industry, managers. After the conclusion, the future directions and implications are articulated.
Customer Satisfaction, Perceived Service Quality, Electronic HRM, and Extra-Role Performance, Banks.