In this article, the factors that form public opinion, the principle of their categorization, the scope of influence according to the characteristics of manifestation (horizontal and vertical wave range), driving mechanisms (organization, management and control forces of public opinion) , attributes that change social opinion (factors that move from simplicity to generality, from it to specificity), the changing goals and interests of public opinion (local, regional, global area), as well as the elements of the institutional system that organizes, manages and controls public opinion Conceptual opinions regarding the contours, stages (waves) of the movement are analyzed socio-philosophically, and the factors affecting the public consciousness are classified as systematic, interconnected, it is revealed on the basis of comparative analysis, expert survey and content analysis. In the article, the influence of pessimistic changes in public psychology on “social peace”, “people's way of life”, “stability of times” is studied, relying on the legality of the sociometric method and on the example of the situation in Kazakhstan, a socio-political analysis is performed, and the dynamics of change of the “influence elements” showing the trend of its development are mathematically modeled (using the “Chi-square criterion” method developed by Carl Pearson). A scientific forecast is put forward on the existing potential of “external forces” aimed at influencing public opinion. In addition, the main focus is on the “psychology of internal possibilities”, which coordinates the mental and emotional forces operating in the human psyche, and which was put forward in the “psychotherapy” teaching of the Austrian neurologist Sigmund Freud - unconsciously generated mental processes, which are given to the team by external forces. The “social significance” of the motivational influence was analyzed based on the data base focused on real reality (as an example of the processes in Kazakhstan), and a “social portrait” of its existence and future plans was developed.