As the Saudi Arabian banking industry pursues and realizes Vision 2030, the existing protections provided to local banks will be removed, resulting in increasing competitiveness. The study looked into the factors that influence customer retention in the Saudi Arabia banking business in the hopes of helping local bank executives improve their institutions' competitiveness. The researcher obtained quantitative and qualitative data from a geographically diversified sample set of 200 customers from Saudi Arabian private and public banks using a standardized survey questionnaire. Customer retention in the banking business is driven by the quality of service and individual connection, according to the research. The findings corroborated previous research that emphasized the relevance of high-quality services and individualized interactions in customer retention. Managers from banks can use the data to improve Saudi Arabian Bank's performance in an ever-changing operational environment.