1. HANY MAMDOUH SELIM MOHAMED - Faculty of Commerce, Business Department, Al Khawarizmi International College, UAE.
The higher education service sector is one of the fastest-expanding industries in the UAE. In this study, researcher has focused to study the impact of the quality of higher education services on the internal stakeholders’ satisfaction. To study staff satisfaction with service quality impacts students’ satisfaction and; to identify the essential educational services influencing the internal stakeholders’ satisfaction. The descriptive research methodology has been used with non-probability (convenience) sampling technique by distributing questionnaires to obtain qualitative and quantitative information. The representative sample of 1264 students and 147 staff members, selected from various disciplines. This private higher education institution is located in Abu Dhabi and Alain, United Arab Emirates. A total number of 1264 respondents from a population of 1600 students, an unlimited number of 54 respondents from a population of 71 academics and 93 respondents as a sample from a population of 111 non-academic staff. Statistical analysis and results have been calculated. Therefore, higher education institutions may measure their services in light of the new modified model and the dimensions of SERVPERF according to stakeholders' perceptions. Based on the results of the study, the following conclusion has been obtained: The academic staff considers both services essential to their satisfaction. The non-academic staff highlight that the nonacademic services are more important than the academic services. Students consider that academic services are more critical than non-academic services. Faculty members seem to be satisfied with acquired services. Potential areas of improvement may include awareness of their needs by institutional leaders and collaboration among faculty across the college. The study reflects that the college should pay more attention to non-academic services, according to the student's point of view. There is a statistically significant impact on the quality of the services provided by the college on the stakeholders' satisfaction level (0.05). The study showed the dimensions of service quality that are most important in the satisfaction of the internal stakeholders: reliability and responsiveness.
Higher Education Services, Internal Stake Holders Satisfaction, Students UAE.