The COVID-19 pandemic significantly impacted customer satisfaction, especially given the economic downturn it caused. A study was conducted to determine customer satisfaction in Abra, Philippines, via micro-business marketing practices to address this issue. A descriptive-correlational research design was used in the study, with 250 micro-enterprise owners in Abra completing a questionnaire on business practices and customer satisfaction. According to the findings, respondents' educational attainment and number of training/seminars attended are significantly related to customer satisfaction. Customers are highly pleased with the appropriateness, timeliness, progress, equity, continuity, and demeanor of products and services. Customer satisfaction is significantly related to respondents' educational level, number of training/seminars attended, and level of marketing practices. The study concludes that entrepreneurs' buying, selling, pricing, promoting, financing, and hedging marketing practices are strongly related to customer satisfaction. Business owners should improve their educational attainment and attend training/seminars to maximize customer satisfaction. Customer satisfaction is significantly related to business success, so it is also critical to maintain effective marketing practices.