1. YILKAL ANDUALEM DEMEKE - Ph.D. Research Scholar, Department of Commerce and Management Studies, Andhra University, India.
2. JALADI RAVI - Professor, Head Department of Commerce and Management Studies, Andhra University, Visakhapatnam,
India.
The researcher has researched the Effects of corporate social responsibility on Customer Satisfaction: Evidence from the Food and Beverage Industry in the Amhara Region, Ethiopia. The study's principal objective was to investigate the effect of corporate social responsibility practices on Customer satisfaction from some selected Food and Beverage processing Industries. To accomplish this study, both primary and secondary data sources were used. Moreover, a multi-stage sampling technique was employed to select Five Food and Beverage processing Companies as a sample. The researcher took three hundred eightyfive sample respondents based on the convenience sampling technique. A structured questionnaire schedule was used to collect primary data from the respondents. And data analysis was carried out using descriptive statistics like frequency, mean, and standard deviation employed with SPSS software version 26 and Amos 23 to investigate factors that influence the Customer satisfaction of Food and Beverage Companies. CSR-engaged organizations are more likely to improve consumer satisfaction. This research has practical consequences for managers and organizations. First, the outcomes stress integrating CSR into corporate strategies and operations. Responsible and ethical behavior improves customer satisfaction and corporate effectiveness. The findings of this research are expected to contribute to the literature on CSR and customer satisfaction in emerging market contexts, provide practical guidance to food and beverage companies in the Amhara Region to enhance customer satisfaction through CSR initiatives, and inform policymakers about the importance of promoting responsible business practices for sustainable economic development.
Corporate Social Responsibility, Customer Satisfaction, Food and Beverage Industry, Amhara Region.