The relevance of the research problem is caused by the need to improve the quality of foreign language teaching in higher education institutions in order to achieve personal learning results, which are expressed in the formation of a consistent system of value orientations, motives, and a positive attitude to the foreign language culture and the surrounding world. These problems can be solved by introducing an axiological approach to the learning process as the basis for the development of value-semantic orientations of students in the system of foreign language teaching at the university. The article considers and defines the value orientations of students as the most important factor of their personal development. The theoretical significance of the study lies in the development of the principle of axiologization of foreign language teaching, which ensures the identification and awareness of the values of foreign language culture in a dialogue with the native culture of students, as well as the formation of value orientations and a secondary language personality ready for intercultural communication. The article presents a methodology for implementing the axiological approach when working with a foreign language text in value-centered situations, which ensures the development of universal moral value-semantic orientations in students, which confirmed its effectiveness in the process of experimental training and made the novelty and practical significance of the study.