This article aims to examine in detail the importance of integrating social and environmental aspects into a business plan from a perspective of societal engagement. In the current context, companies must consider not only the pursuit of economic benefits but also their impact on society and the environment. The projective analysis of the business plan focuses on identifying specific strategies and actions that enable the generation of shared value, i.e., benefits for both the company and society. The study reviews the existing literature on societal engagement in the business domain and presents the results of a projective analysis of a business plan. The analysis encompasses different key components, such as the structure of the business plan, market research, marketing plan, financial analysis, and risk assessment. These elements are examined from the perspective of societal engagement, taking into account corporate social responsibility and sustainability. The findings of the study are highly relevant for entrepreneurs and decision-makers as they provide valuable information on how to address social and environmental challenges through effective business strategies. The projective analysis of the business plan allows for the anticipation of opportunities and risks related to societal engagement, thereby contributing to the development of sustainable and socially responsible business practices. In summary, the article highlights the importance of integrating social and environmental aspects into a business plan and provides guidance for those interested in promoting more responsible and sustainable business practices. The projective analysis of the business plan enables the generation of positive impacts for both the company and society, fostering a more balanced and socially conscious approach to business development.