This paper highlights the factors that a content creator has in mind to create quality content that can benefit the audience, which must be posted on the social media platform. It also shares the knowledge, and basic information that which platform is good for digital content creation. A businessman needs to be aware of the content and digital marketing process. YouTube, Facebook, and Twitter are now all about content platforms. Competition is right at the peak, where everybody, whether the user has a big or small business or is a startup, can use those platforms. Still, concerning the competition in the market, it is impossible to grab those audiences who are already in the ecstasy of quality content and tackle it. This paper discusses the factors that can help you make your content competitive. Digital content marketing can be used parallel with other digital marketing techniques like SEO, pay-per-click, email marketing, etc. Digital content marketing includes Blogging, Video creating, Image creation, or any form of text content analyzed using social media platforms.